b'ARTICLE website. Linking between related pages,If you dont have one, consider setting such as from a blog on dental disease inup a Google Business Profile (previously dogs to your dentistry services page,known as Google My Business). Its free helps search engines understand theand its one of the most well-known structure of your site and keeps visitorsplaces to collect and display reviews. A exploring longer. This not only supportswell-maintained profile with up-to-date better SEO performance, but it alsocontact details, opening hours and improves the user experience. genuine number of recent reviews can 3. New and refreshed content improve your visibility online and help Search engines love fresh, relevantyou to come up in map searches for local content and so do pet owners. Regularlypeople.updating your website and adding newEncouraging clients to leave feedback content tells a search engine that yourdoesnt need to be complicated.practice is active, relevant and offeringSimply mentioning it to them when up-to-date information. This doesntyou see them or noting it on a business mean you need to publish somethingcard or prescription label can make a new every day, but it does mean keepingbig difference. Often, owners arent your site current and useful. choosing not to leave a review because A great way to achieve this is by havingthey didnt have a positive experience, a blog page. This not only allows you tothey may just forget. Just as importantly, add seasonal blogs, pet health advicemake sure to respond to every review, or updates about your services for SEOwhether positive or negative. Thoughtful purposes, it also informs existing andreplies show you value feedback and potential clients and addresses theiractively engage with your clients.needs. This content gives clients a reasonIn summaryto visit your website and shows searchThis article is a surface level look at engines that people want to view yourhow making some small changes can content. If you dont have anything new,improve your SEO. By paying attention to refreshing an old blog with new insightsthe words and links you use, continually or updating a service page with therefreshing your content and encouraging latest recommendations can make a bigfeedback from your clients, you can difference, too.improve your online performance and 4. Reviews from existing clients get yourself in front of new and existing Reviews are one of the strongest signalsclients online.that search engines - and new clients - Referencesuse to judge your credibility. A stream of1. How to deal with pet emergencies (2025) https://www.positive feedback shows both Googlepostoffice.co.uk/pet-insurance/guides/pet-emergenciesand pet owners that your practice is2. Search Engine Market Share United Kingdom (2025) https://gs.statcounter.com/search-engine-market-share/trusted and delivers a great experience. all/united-kingdom About Companion ConsultancyCompanion Consultancy is a specialist PR and communications agency founded and run by vets and working exclusively in the veterinary and animal health industries.With a background in veterinary practice and the pet industry, the Companion team is able to provide insight and technical understanding to help their clients develop effective strategies. The wide range of services provided include press relations, copywriting, website content and SEO, social media management, media campaigns, design, branding and creation of video and animated content. If you want to know more about SEO or find out some bespoke recommendations for your practiceor business, the team at Companion Consultancy are on hand to help.Email jenny@companionconsultancy.com to learn more.36www.inspiredvet.co.uk'