b'ARTICLEyou some actionable ideas that can helpThe specific short phrases your website to perform better. that you use on your website 1. The words that you are usingOnline, the words you use matter. Thecan directly affect how easily specific short phrases that you usesearch engines connect the on your website can directly affect how easily search engines connectqueries pet owners type in the queries pet owners type in whenwhen theyre looking for theyre looking for information, with your websites content. These search termsinformation, with your websites are called keywords and getting themcontent.right is one of the most important steps to good SEO practice.relevant blogs so that when pet owners When thinking of a keyword, you wantsearch, your practice has the best to align your thinking with that of a petchance of appearing in front of them.owner who is sitting at their device and looking something up. They might not2. Links and your websitesearch for FNA vet near me or canineLinks are another powerful signal that biopsy if they are looking for a vet to seesearch engines use to judge how useful to their dogs lump. Instead, maybe theyyour website is. Every time another are looking for dog lump check nearreputable site links to yours, it tells me or vet to look at lump on my dog.search engines that your content is However, an owner who has been to thecredible. Likewise, when you include links vet and found that their dog will need afrom your own pages to other relevant biopsy may search for this term and beand respected sources, it links your looking for a reassuring blog or articlesite with theirs to a degree and builds talking about the procedure. This is aauthority by connection.whistle stop tour of the importance ofFor a veterinary practice, this might intent. Matching your website languagemean linking to your local referral centre, to how real owners think makes it morerelevant charities, or authoritative likely that your pages will appear in theresources such as the RCVS, BSAVA or results they see.other credible sources of information. Once youve identified the kinds of wordsIt also helps to encourage others to link and phrases your clients are using, makeback to you.sure they appear naturally throughoutFinally, dont forget internal links. These the pages of your website or in yourconnect different pages within your own www.inspiredvet.co.uk35'