b'ARTICLEIt doesnt matter how excellent your team and attractive your service offerings, if your practice isnt easy to find in search results, youre probably not just losing out on clicks and website visits.What is SEO and why does it matter to your practice?Youve probably heard the term SEO mentioned before. Maybe youve wondered if you really need it. In a If an owner is looking for advice on anutshell, Search Engine Optimisation symptom or trying to find a vet with(more commonly referred to as SEO) a last-minute appointment for theirdetermines how easily pet owners sick pet, theyre no longer trawlingcan find your practice online. When a the Yellow Pages in search of apotential client types vet near me veterinary practice. or rabbit neutering in [your location], Unsurprisingly, a 2025 Post Officesearch engines try to show the best and survey revealed that 88% of petmost relevant results first to save owners owners now turn to the internethaving to look too hard for what they when seeking advice about theirwant. Coming back to convenience, the pets health. This means that moreones that pop up at the top are the most than three quarters of pet ownerslikely to be contacted.arent calling your reception team,This process of finding the best results is theyre looking it up online. WithSEO. Search engines dont understand Google having more than a 90%your business and its benefits in the way market share among search engines,a person does, so its algorithms and bots its clear that people are turning to athat look for some key things on your quick Google search when theyre inwebsite. need of an answer. And, particularly in the event of seeking urgent advice,No one can know exactly what it is the theyre Googling FAST! bots look for because this is always It doesnt matter how excellentchanging, however SEO specialists have your team and attractive yourgot pretty good at recognising what service offerings, if your practiceimproves your ranking in the search isnt easy to find in search results,engine results. Here are some of the youre probably not just losingbiggest ones:out on clicks and website visits. InWhat words are you using in your text the digital era of online browsing,and are they relevant to what people book an appointment buttons andare searching for?convenience everywhere you turn, the chances are that youre losingDoes your website link to other valuable clients too. reputable sources and are they linking back?In this article, veterinary and pet health PR and Marketing company,Is there lots of new, fresh, exciting and Companion Consultancy, exploresrelevant content going up regularly?what it really is that gets you found Do existing clients like this vet practice?online, and what you can do to fix your search presence. Looking at these four things can provide a basic plan to help you to better understand your practices SEO and give 34www.inspiredvet.co.uk'