b'EMPOWERED TO INSPIRE, ACHIEVE AND LEAD TOGETHEREMPOWERED TO INSPIRE, ACHIEVE AND LEAD TOGETHEREMPOWERED TO INSPIRE, ACHIEVE AND LEAD TOGETHEREMPOWERED TO INSPIRE, VETERINARY WOMAN CHAMPIONS FOR CHANGEACHIEVE & LEAD TOGETHERHow have you encouraged other people to get on boardWework time to catch up in person; Masa is the best at finding with your ideas? the tastiest and quirkiest London dine-ins and dives!Collaboration is key; that and making your content genuineWhat has most helped and motivated you alongand easy to access. Weve never struggled to secure great,the way?change-evoking speakers because of how open we are toAs well as always having one another to bounce off, weveworking with everyone. We are very transparent about the facteach also had really good mentors from within the pet and vet that we want to help develop and bring innovative ideas tospace, who not only pushed us forward in our careers but also life and so for us theres rarely a question of whether we willinspired us to want to send the elevator back down to support support and promote our community members, only: can weothers too.create value-adding educational content while doing it?! We see our platforms as communal spaces for sharing information and you can see instantly how refreshing collaborators find that approach as theres no hidden agenda. Controversially, we also only post content that we feel has genuine value and therefore never chase awareness days just to fill a content gap. Equally important to us is the accessibility of everything we create. We make sure to provide a regular variation of content across all platforms and media so that no S U M M A R Y matter your learning style, needs or workload, you can catch Cat mama Masa Matsunaga is PetsAppsup with us both online and in person, in print or audio. Its Senior Marketing Designer and longestthese little nuances that people appreciate and buy into when serving marketing pack member.working with us.London based, Masa is an experiencedMasa always has her ear to the social media ground, listening creative designer, and the extremelyout for up-and-coming voices to connect with and I (Naomi) talented artist responsible for creatinglove getting out and about at events to meet people face to all the cute and loveable pet illustrationsface, making sure that PetsApp is supporting and representing you see on PetsApps branding. the wider community and the causes important to them.What are the biggest challenges you have encountered in this journey and how have you overcome them?We work as part of a scrappy, fully remote team, based across multiple geographies. Therefore, if we didnt have the right structures and support in place, we could feel lonely and burn out very quickly. However, we make sure to live by what we preach and as a pack we know we can lean on one another, which is a wonderful feeling. We also make sure to work closely on all projects, never missing our weekly catch ups and virtual townhall pair-ups with the rest of the pack. And then whenever we can accommodate, we will book in some www.veterinarywoman.co.uk 25'