b'EMPOWERED TO INSPIRE, ACHIEVE AND LEAD TOGETHEREMPOWERED TO INSPIRE, ACHIEVE AND LEAD TOGETHEREMPOWERED TO INSPIRE, ACHIEVE AND LEAD TOGETHEREMPOWERED TO INSPIRE, VETERINARY WOMAN CHAMPIONS FOR CHANGEACHIEVE & LEAD TOGETHERThis was a great learning curve for me. IHow do you feel this is making a difference?realised that marketing is what I want toBeing a marketing specialist, I feel like a huge part of my job do because it is mostly about storytelling,is listening. Effectively listening to our customers and teamTaking people on a shared journey is a more which to me as a self-confessed bookmembers helps cultivate relationships, build rapport, increase worm, was a clincher. I fine-tuned myloyalty, and progress towards making our business strongersustainable way to change things that need communication and marketing skills andand more sustainableas well as helping the profession movechanging.had a chance to travel the world and workforward together as one team. Active listening helps to ask the with people from different countries andright questions and get the answers the veterinary community cultures until I got settled in the UK. I thenneeds - and acting upon these certainly helps to make a worked in an advertising agency focuseddifference.have always done it that way is a good reason to ask why? on luxury brands, but I really missed theand does it still work? The veterinary professions evolve scientific/engineering environment, soI am responsible for the Customer Voice feedback programmeand advance quite rapidly, so my motivation is in trying to I was fortunate when an opportunitywhich gives us an opportunity to listen to what our clients saybe current and to bring topics and experiences to peoples came up at NationWide Laboratoriesand act upon their feedback. The vets are extremely busy, soattention that would help them think differently and be even and progressed in my role to Head ofeffective, efficient and relevant communications demonstratebetter at the things they are good at. Marketing and Communications. I love mythat their time is valued and their concerns are addressed.job because I work with an amazing teamThis programme also gives our clients a chance to say thankThis approach is evolutionary, rather than revolutionary, and promote the great work the companyyou to our team for a job well done, which certainly motivatesbut I think that taking people on a shared journey is a more does for animal welfare and one health.sustainable way to change things that need changing.us to go even further than just above and beyond. What motivated you to want to change things?How have you encouraged other people to get on board People settled in their ways generally dont like changewith your ideas? because it brings an element of the unknown into the mixI am a people person. I believe in people around me and do and challenges the status quo. But to me the phrase wemy best to demonstrate to them that I genuinely do. I have a passion for the veterinary profession and for the part that NationWide Laboratories plays in looking after animal welfare and positively contributing to One Health. And I think it shows, because eventually people get on board. I firmly believe that every job in the veterinary professions matters, and every person can make a difference given a chance. I am proud of my team and the work they do, and I have the right skills and tools to give them an opportunity to be seen and heard, and to inspire others. What are the biggest challenges you have encountered in this journey and how have you overcome them?My biggest challenge is to win the respect of veterinary professionals and prove to them that I am a valuable contributor in my role and that together we can achieve more. Winning respect is a continuous, never-ending process, so I am trying to prove myself every day in many different ways. I use www.veterinarywoman.co.uk 19'