b'EMPOWERED TO INSPIRE, ACHIEVE AND LEAD TOGETHEREMPOWERED TO INSPIRE, ACHIEVE AND LEAD TOGETHEREMPOWERED TO INSPIRE, ACHIEVE AND LEAD TOGETHEREMPOWERED TO INSPIRE, VETERINARY WOMAN CHAMPIONS FOR CHANGEACHIEVE & LEAD TOGETHERNaomi Oikonomu & Masa Matsunaga EVENTS, COMMUNITY & MARKETING FOR PETSAPP & PETSAPPS SENIOR MARKETING DESIGNERPetsApps Naomi Oikonomou and Masa Matsunaga were both nominated for their creation of thought provoking content to empower the community and give a voice to female leaders within the veterinary professions. Find out more about how Naomi and Masa use their roles in industry to drive positive change:Please summarise how you are working towards change in the veterinary professions and why do you feel thisis important?Were lucky in that we work for a company that was born out of the need for change and so that lives on in everything we do. I think it was Steve Jobs that said, Those crazy enough to think they can change the world, will, and this is something that our co-founders Will Monk and Thom Jenkins have always driven S U M M A R Y into us as a pack. Naomi Oikonomou is the Global GrowthCurrently were working with groups like VSGD, Improve & Community Lead at PetsApp. Based inInternational, Flexee, Katie Ford and SPVS to offer a diverse Greece, she is the mother of two humanspectrum of information which we hope will not only showcase offspring, three chickens, one dog and ajust how much were listening to the collective needs of our beehive.community but also how keen we are to offer them a voice and Naomi is an experienced marketer withinempower them with the tools they need, whether that be for both veterinary and pet care.problem solving issues around the need for flexible working,Previously working on projects for thefacilitating self-improvement through continued learning likes of Purina, VisioCare, VetYogi andor offering guidance on career development no matter how VetzPetz. She also worked on PetsApp insquiggly your career path is.its previous life as Gula.How do you feel this is making a difference? need for veterinary to change to create better outcomes forHer Everything is Content sessionWe see it both within our growing following but also theboth veterinary teams and the pets they serve. Everything at Vetstagram 2023 highlighted herfeedback we receive. We know that many professionals withinwe create for our community is driven by that need and our continued passion for community drivenveterinary feel unheard and so theres a big difference to beown desire to give back to an extremely special community of content. amazing humans. Weve got friends and family who work on made when offering access to the knowledge needed to carvethe front lines as veterinary professionals and so nothing beats out the best, bespoke journeys for vets, their clients, and theputting a session together that they not only want to attend, but pets they care for.also feel compelled to publicly thank us for creating. Its hugely What motivated you to want to change things? rewarding for us as it means we are constantly motivated to do As a vet our CEO Thom witnessed and experienced the painfulmore. 24www.veterinarywoman.co.uk'