b'ARTICLEtired, cold, covered in cow faeces and smelling of something that has crawled out of a refuse bin, you do wonder whether you made the right choice being Condence a farm vet. Where is the interest? Farmer relationships are what hangs it all Building Trust together. The clinical work per se is not Positive interactions enough to enthuse you. You must enjoy the journey: the ability to motivate and Listening and understanding help your farmer clients get better and to see the herd improve. Over my lifetime I have seen huge Fig 1. Orpins model. The foundations of Vet : Farmerimprovements in animal welfare on relationships farm. The easy diseases were all tackled This would allow all farmers toby applying good tests and simple participate with JD control irrespectivetreatments/vaccines (brucellosis, of their aspiration, resources orleptospirosis etc). We are now left prevalence. The NJMP has becomewith the ruck of really tough disease the envy of all: The social science willsyndromes to treat (endemic disease provide the answers for future success.syndromes, TB, JD). There are no quick (Morrison et al 2024) We have a fullyfixes and the route to success is in commercial system that effectivelypersuading the farmer to do more to controls JD, that works. (Taylor et alreduce the R value and reduce the 2024)prevalence. So, is there a better way? So how can we do this? Is there a On a bad day when you come homemethod? What works best? 6www.inspiredvet.co.uk'